Title Designs for Matthew Santoro's Top 10 Videos
Role: Motion Graphics Designer/Animator
Matthew's company came to me to design and animate the number sequence titles for his Top 10 videos - which was exciting due to the variety of content that Matthew makes videos on. In his popular Top 10 video series, Matt presents a new topic as he ranks the most notable examples from 10 down to 1.
Since Matthew's YouTube audience skews younger, the challenge was to keep audiences engaged by creating fun, attention-grabbing animations to introduce each number - while also making sure that the animations were relevant to the episode's theme. Particularly challenging is the fact that Matthew releases up to five videos per week, requiring fast turn-arounds and quick creative thinking/animating.